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Ken Clark’s Top Ten

Dean Benigno Realty Executives Agent1. BEING TRULY THANKFUL FOR ANOTHER DAY. IT’S A GOD GIVEN GIFT, DON’T TAKE IT LIGHTLY

2. KINDNESS – TO EVERYONE YOU COME INTO CONTACT WITH. Again everyone, you never know, it may be the only kind word that that person receives in a day. THAT ALSO INCLUDES OUR FELLOW COLLEAGUES.

3. COMMUNICATION – With clients and everyone that you are doing business with. Be known in the industry as someone who follows up with any business that pertains to them, including files that are in escrow.

4. LISTEN CLOSELY. Must be a great listener and actually hear what your clients are saying not what we want them to hear.

5. TREAT BUYERS OR SELLERS THE SAME WAY WHETHER YOUR TAKING A $100 THOUSAND CONDO LISTING OR $4 M HOME. This is so important.

6. CONTACT – STAY IN CONSTANT CONTACT WITH PAST CLIENTS, PRERABLY MONTHLY OR AT LEAST SIX TIMES A YEAR.

7. OVERWHELM your clients with service way beyond their expectations. It will come back three-fold. Small things mean a lot.

8. MAKE SURE ALL PARTIES WIN IN A TRANSACTION. There doesn’t have to be a loser. Work overtime to accomplish this.

9. SURROUND yourself with good, positive and smarter people than yourselves. Also, remember a person who is negative practically all of the time can suck you dry. It doesn’t matter if your new in the business, find a veteran that you can team up with for certain occasions. That way when someone says you haven’t been in the business very long, you can respond by saying that’s the reason that I have a veteran partner.

10. DON’T OVERLOOK OUR SUPPORT STAFF, TITLE PEOPLE, MORTGAGE PEOPLE, ETC. Sometimes all they hear is negative rhetoric, usually from agents pointing fingers when escrows become tough. We need to support them well.

MOST OF ALL HAVE FUN & NEVER GIVE UP!

The best to you all.

 - Ken Clark, Realty Executives

One Response to “Ken Clark’s Top Ten”

  1. Thanks Ken for the great Top 10!Your advice is greatly appreciated! I wish I was able to make the meeting. Thanks for publishing your notes for all of us! We all can use Great advice from the veteran Realtors! Thanks again!
    Terri (Davies) Geiger-A blast from your past.
    Desert Ridge-Office

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